To tap your communications potential, we often start by looking at your organization or program through the eyes of your most ardent supporters, internally and externally. These are the people who see you at your best.

Then, we work together to distill this learning into the essence of your brand and create a comprehensive executional strategy to harness and extend your distinctive voice across all communications and marketing activities.

Depending on your needs, we might be engaged in some or all of the stages below.

---

Unearth

We start by listening hard and digging deep. We extract all we can from existing materials. We look at your current situation. We get to know key constituencies.

---

Understand

We organize everything we’ve learned to shed a new light on your problem and bring these insights back to you to make sure we all understand them. We compare perceptions across constituent groups and different parts of your organization to start bringing your brand into focus.

---

Distill

We distill further and further until we have the unique essence of your brand, a succinct statement of its voice and a communications framework, one which links the core brand to whatever programs and initiatives have developed around it. This becomes the starting point for all new communications and marketing activities. It might even influence the kinds of programs or services you provide.

---

Express

Depending on your needs, we design logos and create theme lines, letters, brochures, ads, websites, and more. We can help you get them beautifully produced — on budget. Messages will be clear, consistent, and on strategy and materials will all speak in the brand’s voice.

---

Harness

We will work with your in-house and external communications specialists to help ensure a smooth transfer of knowledge, insights, and guidelines. We can put together a toolkit that enables you to move forward on your own.