Bailey House began in 1984 as a place for homeless people with AIDS to die with dignity. Since then, much about the disease and its victims has changed. Bailey House has pioneered services, from housing to medical management and vocational training, that help people not just survive but learn to live independently.

Collaborating with the Bailey House team, ClearAgenda repositioned Bailey House, developed a new theme line, “The future starts with a place to live,” designed a new logo, and created new communications materials.

These have been used by the executive director, the board, and senior management to effectively raise the agency’s profile and win additional funding.

Board Member, Bailey House

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Logo and Theme line

The logo, with its suggestion of a light in a window, conveys the warmth, hope, and energy that has helped Bailey House and its clients succeed.		The theme line speaks to new lives built upon Bailey House’s wraparound support.

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Basic Brochure / Direct Mail Piece

With a limited budget, we created a brochure that tells the story of Bailey House
in human terms. We also repurposed the brochure as part of a direct mail
package that focuses on one woman’s story.

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Website

We helped Bailey House rearticulate their services and impact to create a
comprehensive Web site that delivers the brand promise.