Good Shepherd Services’ breakthrough work with at-risk New York City youth, coupled with their new strategic plan, had fueled a dramatic expansion as they assumed leadership of a vital social service network in the Bronx. This complex organization urgently needed compelling messages to communicate their work and their impact.

ClearAgenda managed an intensive branding process involving Good Shepherd’s leadership, board members, and program staff to zero in on the core elements that make Good Shepherd—and the people they serve—more successful despite the odds.

And in record time, we helped Good Shepherd create fundraising materials that rise to the level of their services.

Executive Director, Good Shepherd Services

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Brand Framework

The brand framework lays out a detailed blueprint for all messaging
content, from what GSS does to articulations of their unique approach
and program strategy.

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Visual Concepts

ClearAgenda created a concept that expresses GSS’s youth development approach and organizes all its disparate programs in one easy-to-grasp chart.

Our visual approach juxtaposes emotionally powerful photography with “hard numbers,” evoking the positive results that excite potential major donors.

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Agency Brochure

Working from our prototype, GSS’s writing team
and our partner Designlounge create sophisticated
materials that differentiate GSS’s approach, and
demonstrate how young people can take ownership
of their futures.