The Yale University Office of Development excels in one-on-one relationships with donors. However, the University’s breadth and diverse donor base made it challenging to create “personal connections” in print.

We helped Yale rationalize its annual report and advertising as consistent, compelling components in an integrated contact strategy that taps into the passion Yale donors have for learning and active involvement. These communications have played a key strategic role in fundraising, both leading up to and during the Yale Tomorrow campaign.

  

Director, Marketing and Communications

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University Financial Report

The Yale Financial Report was the ideal vehicle for a detailed discussion of why a university with an $18 billion endowment needs to raise money. Design: DesignLounge

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Campaign Advertising

Launch ads for the Yale Tomorrow campaign turn potential barriers into powerful arguments for giving.

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Campaign Report

Designed to be scanned or read in depth, annual reports for donors capture the impact of their support on the vitality of the entire University. Each year’s achievements demonstrate progress toward the campaign’s strategic goals—and establish compelling reasons to be involved in the coming year. Design: DesignLounge